We're Back: Tactile (pt 2!)

Today marks a new chapter for Tactile, and honestly, it feels like coming home.

I started building Tactile 8 years ago, working with beloved brands and institutions like Dripkit, Modernist Financial, Argent, and The Boston Globe. Since then, I've honed my expertise in-house as the SVP of Marketing at places like New Stand and Morning Brew, but Tactile was always my heart.

Those years leading marketing for iconic media brands taught me something crucial: the companies that break through aren't the ones with the biggest budgets or the flashiest campaigns. They're the ones that understand their audience so deeply that every piece of content, every partnership, every strategic decision feels inevitable rather than forced. That's what Tactile is built to do.

What We Learned

The media landscape has shifted dramatically since we first launched. The playbooks that worked five years ago (tbh even two years ago) are no longer enough. Founder-led brands are competing not just with other startups, but with creators who have million-person audiences and legacy media companies finally figuring out how to be nimble.

But here's what hasn't changed: authentic connection still wins. The brands succeeding in this environment aren't trying to be everything to everyone. They're finding their specific communities, understanding what those communities actually care about, and showing up consistently with value that feels genuine.

Our Mission Going Forward

Tactile helps the brands we believe in build meaningful connections with their audience. We're here to help you build something that lasts. Our approach is rooted in deep audience understanding and story-driven strategy. We help brands identify the communities where they truly belong, craft content that resonates authentically, and build partnerships that create real value for everyone involved. Whether that's through strategic audience development, earned media that breaks through the noise, or content marketing that actually engages, we're focused on sustainable growth that aligns with who you are as a brand.

Welcome to Tactile 2.0. Let's make something good together.